Cookie Policy
Last updated:
1. What Are Cookies?
Cookies are small text files stored on your device that allow websites to remember information about your visit. They are commonly used to enhance user experience, track usage patterns, and support website functionality.
2. Cookie Categories
2.1 Strictly Necessary Cookies
These cookies are essential for website operation and security. They enable core functions like page navigation and form submission. You cannot opt out of strictly necessary cookies.
- cookieConsent: Stores your cookie preference choices
- Session cookies: Maintain user session during site visit
- Security cookies: Protect against unauthorised access
2.2 Analytics Cookies
These cookies help us understand how visitors use our website by collecting aggregated usage data. This information improves site performance and content relevance.
- _ga, _gid, _gat: Google Analytics cookies tracking visitor behaviour
- analytics_storage: Consent Mode parameter for analytics data collection
2.3 Marketing Cookies
These cookies support targeted advertising and conversion tracking. They allow us to measure campaign effectiveness and show relevant ads.
- _gcl_au, _gcl_aw: Google Ads conversion tracking cookies
- ad_storage, ad_user_data, ad_personalization: Consent Mode parameters for advertising
3. Google Consent Mode v2
Our website implements Google Consent Mode v2, which manages data collection based on your cookie preferences:
- Denied by default: Analytics and marketing data collection is disabled until you grant consent
- Ad data redaction: Google Ads data is redacted unless you approve marketing cookies
- URL passthrough: We may pass consent state via URLs for cross-domain tracking
4. Third-Party Services
4.1 Google Analytics
Google Analytics collects cookie data to track aggregate visitor behaviour. Data is anonymised and processed according to Google's privacy policy (google.com/privacy). Analytics are only active if you accept analytics cookies.
4.2 Google Ads
We use Google Ads conversion tracking to measure whether visitors complete desired actions (like form submission) after seeing our ads. This requires ad_storage and ad_user_data cookies. Review Google's policies at support.google.com/adspolicy.
4.3 Google Maps
Our contact page embeds Google Maps, which may set its own cookies. Review Google's privacy practices at google.com/privacy.
5. Managing Your Cookie Preferences
You can control cookies through our Cookie Settings feature:
- Accept All: Enables all cookies
- Reject: Disables marketing and analytics cookies (strictly necessary remain enabled)
- Settings: Customise which categories you consent to
You can also manage cookies directly through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being set.
6. Cookie Table
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| cookieConsent | Wristexpel | Store user cookie preferences | 12 months |
| _ga, _gid, _gat | Google Analytics | Track aggregate visitor behaviour | 2 years (_ga), 24 hours (_gid), 1 minute (_gat) |
| _gcl_au, _gcl_aw | Google Ads | Conversion tracking and remarketing | 3 months (_gcl_au), session (_gcl_aw) |
| analytics_storage | Google Consent Mode | Control analytics data collection | Session |
| ad_storage, ad_user_data, ad_personalization | Google Consent Mode | Control advertising data collection | Session |
7. Opt-Out Options
You can opt out of specific services:
- Google Analytics: Use the Google Analytics Opt-out Browser Add-on (support.google.com/analytics/answer/181881)
- Google Ads personalisation: Adjust your ad settings at google.com/ads/preferences
- All tracking: Use your browser's Do Not Track setting (support varies by browser)
8. Policy Updates
We may update this Cookie Policy periodically as technologies and regulations evolve. Changes will be posted with an updated date. Continued site use indicates acceptance of updated terms.
9. Contact Us
Questions about our cookie practices? Contact us at info@wristexpel.world or +61 2 9154 7823.